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Senior Media Planner & Buyer

Company: The BOSS Group
Location: Tallahassee
Posted on: March 16, 2019

Job Description:

Work with well-known brands as the Senior Digital Media Planner/Buyer at an established agency. The Senior Media Planner / Buyer should have a solid grasp of the latest tools, trends and methodologies needed to succeed in the digital media industry. This is a hands-on role that calls for a mix of digital and traditional media planning skills. This is a direct hire opportunity in Tallahassee, Florida. Senior Media Planner & Buyer Responsibilities: Collaborate with internal teams to create digital media strategy briefs. Utilize media research tools for planning. Prepare and present digital media plans, including strategy, objectives, rationale, and backup materials. Execute digital media plans, including client authorizations, media contracts and managing media budget. Execute campaign analysis, optimization and performance reporting. Assist with the training of junior digital coordinators. Participate in project assignments for new business. Maintain close contact with all media representatives in order to find ways to seek detailed information on market conditions and better ways to communicate with buyers. Recommend client tactics and ways to effectively executing programs. Senior Media Planner & Buyer Requirements: Must have a minimum of 3 years of experience working in online media planning/buying. Highly skilled in ComScore, DoubleClick Suite, Excel, Keynote and PowerPoint. Knowledge with media buying tactics including programmatic buying. Must be able to articulate digital findings and trends with internal & external partners and stakeholders. Prior track record of successfully developing and presenting strategic digital concepts and programs. Strong oral and written communication skills. Job ID: 314451KKPandoLogic.Category: Marketing & Biz Dev, Keywords: Media Planner

Keywords: The BOSS Group, Tallahassee , Senior Media Planner & Buyer, Advertising , Tallahassee, Florida

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