Senior Programmatic Campaign Manager*

Company: Disney Parks,Parks, Experiences and Products
Location: Tallahassee
Posted on: May 16, 2022

Job Description:

Disney Parks, Experiences, and Products' in-house Trading Desk is looking for a Senior Programmatic Campaign Manager. Reporting to the head of Programmatic, you will be a hands-on keyboard programmatic buyer for our Disneyland businesses. You will have direct responsibility for running programmatic campaigns from campaign execution to optimization. You will also manage 1-2 Traders.

We manage all programmatic and ad operations work in-house and self-service. You will work in several platforms including DV360, Verizon/Yahoo DSP, and Amazon DSP amongst others. Our media buys include most forms of programmatically available inventory - display, streaming, native, audio, DOOH, and in-app. We also work across the full funnel from branding to direct response. You will partner closely with our in-house Ad Operations team who manages the ad trafficking.

This position will report to Sr Manager Customer Engagement-Programmatic Activation.

Customer Engagement (CE) is part of the Marketing Center of Excellence within Disney Parks, Experiences and Products (DPEP). We connect consumers to the place where dreams come true through the development of holistic, audience-focused, data-driven communication plans across offline, digital and direct relationship channels.

Responsibilities :
You Will

• Manage programmatic buys supporting branding and direct response across platforms like Google, Verizon, Amazon, and more
• Regular review and optimization of campaigns across revenue, performance indicators, and budget pacing
• Analyze performance and unique opportunities to understand value provided by DSPs and other vendors
• Design tests to evaluate DSP platforms and varying campaign strategies
• Work with our teams to create optimization strategies that align with campaign goals, delivery, and performance
• Provide performance and audience insights for partner-facing campaign performance reports
• Help lead supply analysis and essential partner relationship development (PMPs)
• Advance programmatic mobile, video, and native strategies
• Manage 1-2 Traders on the Programmatic teamHigh-level estimated time allocation:
  • 45% - Campaign launch, management, and optimization
  • 25% - Budget forecasting and build plan strategies
  • 15% - Lead and develop Cast
  • 10% - Assist answering executive requests and guide special projects (e.g., CPM analysis, technology reviews, trading desk overviews)
  • 5% - Dedicated time for learning and building skills working with essential partners and teammates to master existing process and chart out new technologies and opportunities
    Basic Qualifications :
    You Will Have
    • 5+ years digital marketing experience
    • Self-service experience with demand-side platforms and ad servers
    • Understanding of programmatic ecosystem including supply-side platforms / ad exchanges, data management platforms, brand safety partners, data partners, and publishers
    • Any Marketing, Business, Programming, Analytics, Statistics, or Computer Science degree/background is a plus.
      Required Education :
      
      • Four-year college degree or equivalent work experience.
        Additional Information :
        Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.
        
        #DPEPFLA
        DPEPMarketing

Keywords: Disney Parks,Parks, Experiences and Products, Tallahassee , Senior Programmatic Campaign Manager*, Executive , Tallahassee, Florida