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Transient Sales Manager

Company: Sheraton Panama City Beach Golf & Spa Resort
Location: Panama City
Posted on: June 25, 2022

Job Description:

Essential Duties:

-Works with Director of Sales and Director of Revenue Strategy to define revenue goals for topline leisure and business travel market segments, and develops sales strategies towards maximizing hotel revenues
-Reports weekly on GDS and Wholesale sales production and monthly on pace, consumption and opportunities within these channels
-Competitive Analysis
-Utilize data analytics tools, such as Agency360 and Demand360
-Conducts analytical studies; develops and reviews reports of findings, presents recommendations.
-Oversees transient and leisure account management activities.
-Creates and develops appropriate communications, promotions and marketing strategies for the leisure market in conjunction with revenue and field marketing team.
-Maintains and promotes role as a brand ambassador for the resort.
-Maintain in-depth files on all accounts; via Sales System
-Works closely with Marriott to leverage assets and drive incremental revenue
-Strategize and implement effective trade show and sales mission participation.
-Conduct site tours and Familiarization Trips for travel agent and wholesale markets
-Prepares and negotiates all Wholesale, Business Travel, and Agency transient contracts with direction from Director of Sales and Director of Revenue Strategy.
-Coordinates efforts with other departments; maintains awareness of operations and events; consults with other departments on new and revised activities and products; assists with the creation, implementation and marketing of promotions.
-Assists in the creation and launch of new and revised products and services; develops appropriate sales and marketing strategy to drive success within these key channels of leisure sales this will include packages and promotions.
-Monitors developments and trends in the industry, evaluates their impact upon resort operations and recommends and implements program improvements.
-Participates in the development of the corporation's plans and programs as a strategic partner; evaluates and advises on the impact of long-range planning, introduction of new programs/strategies.
-Contributes to the efficiency and effectiveness of the sales team service to its customers by offering suggestions and directing or participating as an active member of a team.
-Demonstrates courteous and cooperative behavior when interacting with public and staff; acts in a manner that promotes a harmonious and effective workplace environment.

Bachelor's degree in marketing, hotel administration or a related field; AND three (3) years of leisure and/or business travel sales and marketing experience within the hospitality industry, OR an equivalent combination of education, training and experience.

Principles, practices and techniques of leisure sales, business travel sales, and marketing.

Principles and practices of FIT, Wholesale and Business Transient programs e.g. FH&R, Virtuoso, Signature, and Consortia programs

Administrative principles and practices, including program development, implementation and evaluation.

Keywords: Sheraton Panama City Beach Golf & Spa Resort, Tallahassee , Transient Sales Manager, Executive , Panama City, Florida

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