VP Alliances Marketing - ERP Enabling Senior Manager

Company: CLevelCrossing
Location: Tallahassee
Posted on: September 11, 2023

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VP Alliances Marketing - ERP Enabling Senior Manager Posted on
Sep 13, 2021
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Deloitte
VP Alliances Marketing - ERP (Enabling Senior Manager)
in
Tallahassee
Florida
VP Alliances Marketing - ERP (Enabling Senior Manager)
Position Summary
The VP Alliances Marketing serves as a trusted marketing advisor to their business leaders and key stakeholders with a focus on business outcomes. Overseeing a team of marketing professionals, you'll provide strategy and planning for integrated marketing plans and execute campaigns and events that support Deloitte's portfolio of alliances aligned to the business. This role has indirect responsibility for extended team members including marketing practitioners who collaborate with the alliance partners, internal business stakeholders, and external vendors.
As VP Alliances Marketing, you'll lead the development and implementation of strategic marketing plans and programs across a portfolio of alliances aligned to strategic business priorities. This includes the successful creation and execution of alliance marketing campaigns, resource management, investment decisions, event sponsorships, creative direction, and alliance marketing relationship management. The role will be responsible for developing for best-in-class marketing operations as well as oversight for marketing campaign execution across industries and accounts. This role pioneers marketing strategies in order to keep pace with evolving organizational needs and external market opportunities, to support Deloitte's firm-wide growth ambitions for Ecosystems & Alliances (E&A) and the alliances' contribution to the firm's growth. As alliances in a portfolio expand into strategic imperatives around broader ecosystem plays or into new markets.
Work you'll do
Develop and maintain a trusted advisor and partner relationships across the AI, Analytics, and Intelligent Automation Technology space
Provide strategic marketing counsel to Deloitte portfolio and alliance leadership, business leaders as well as alliance marketing counterparts and leadership
Develop and set priorities, uncover market opportunities, and craft marketing investment strategies for campaigns, quarterly plans, and annual business reviews
Identify bold plays aligned with E&A business for a full view of the relationship opportunities, and to develop and execute campaigns across multiple regions
Collaborate with member firm marketing leaders (Consulting, Tax, Advisory), based on alliance maturity and synergies
Advise and develop comprehensive guidance for consistent, successful marketing strategies to offering portfolio leaders, practice leadership and professionals
Work together with the offering portfolios to bring solutions, PR, and strategic demand generation campaigns to market
Plan and execute comprehensive marketing programs that align with practice business objectives and alliance partner goals to promote and sell joint-alliance offerings, increasing attachment of associated Deloitte services
Synthesize cross-alliance and alliance-specific priorities to plan and execute issue-based marketing campaigns with messaging that align with E&A business objectives and differentiate Deloitte in the market to accomplish sales and growth targets
Advocate alliance market position as a leader in new and existing markets by establishing key themes and brand for practice to generate demand, ensure consistency and enhance visibility/favorability with internal/external audiences
Identify and launch joint-alliance marketing programs to align with the go-to-market strategy, supporting alliance/s and reinforcing Deloitte's top tier positioning within the partners' communities / ecosystems
Strengthen the Deloitte brand with clients, prospects, and alliance with innovative, best practices that can be applied across the firm
Drive awareness, preference and engagement with the offering portfolios/alliances and identify market opportunity for key industries and personas
Build and manage a team of marketing professionals who support a diverse portfolio of alliance programs and initiatives
Manage team of marketing professionals responsible for development of marketing plans and execution of marketing campaigns; coach team members to success in daily efforts to drive programs and further develop skills outside of comfort zone
Identify strengths and developmental areas of team members, providing guidance and counsel on goals; Mentor team related to skills development, training, or firm contribution opportunities
Provide performance management and ongoing guidance for team with regards to roles & responsibilities; Approve and provide counsel for development of strategic briefs; Vet requests for marketing support of new business needs
Lead with influence to align strategic priorities with GTM programs to drive and progress pipeline
Build and maintain strong working relationships and business alignment with key members of alliance marketing team and counterparts while building broader relationships within Deloitte to influence deeper engagement.
Collaborate with industry and services marketing to help create comprehensive external positioning of service offerings, promoting 'One Deloitte' and leveraging broad view of Deloitte's capabilities and technology trends
Manage ongoing relationships with Deloitte's internal marketing community, to proactively identify and promote alliance assets and solutions
Support the enablement of sales pursuits through development of client testimonials/case studies working directly with lead engagement partners and clients, with the help of E&A Marketing Services
Build energy and momentum across functions, member firms and competencies to promote cross-business solutions, capabilities, awards, and recognition at strategic events
Engage in select firm-wide initiatives and provide incremental, integrated touchpoints for Signature Issues, Sectors, Ecosystem and Diversity and Inclusion programs
Operate with ROI accountability for alliance marketing program investments and capabilities
Evaluate sponsorships and strategic investments in signature conferences, annual summits, sales kickoffs, and bespoke events to support a differentiated value proposition, joint sales alignment, and high-touch client engagements
Demonstrate leadership in creating and managing operational activities, while promoting adoption of standards and tools to drive efficiencies; liaise with the Green Dot Agency/ E&A Marketing Services for cohesive support of business
Develop KPIs to improve campaign performance, centered on target industry sectors/key accounts, to drive measurable increase in pipeline and inform future campaign tactics, with the help of the Green Dot Agency
Implement account-based marketing programs promoting GTM offerings with collaborative influence to nurture key accounts within the sales pipeline and facilitate integration across sales, marketing, alliance account teams
Oversee development of alliance content, eminence, and digital strategy for campaigns and events relevant to target audience/personas in digitally-enabled marketing model
Oversee a growing ecosystem/portfolio of alliance offerings and capabilities, defining service models to maximize external visibility and operational efficiency
Lead development of an integrated alliance ecosystem marketing strategy aligned to the growth objectives for the business
Manage overall portfolio of alliance campaigns/activities, adapting to E&A priorities and allocation of appropriate marketing resources
Manage client expectations for speaking opportunities with alliance (i.e. keynotes, video shoots, webinars, etc.)
Liaise with Web, Social Media, Internal Communications, Analyst and PR team around initiation and development of priority stories, collaborating to drive internal awareness and external media coverage of eminence when applicable
Adapt the alliance marketing strategy and collaborate with Marketing Services to deliver creative, internal/external communications, demand generation activities and portfolio of events
Qualifications
Required:
Bachelor's degree in Marketing or related field
10 years of experience in B2B marketing in the professional services industry
7 years of management experience
5 years experience designing and delivering marketing campaigns
Deep experience managing creative and vendor resources to launch digital campaigns
High proficiency with MS Excel, Word, and PowerPoint
Up to 30% travel required
Preferred
7 years alliance marketing preferred
5 years digital marketing experience
Advanced degree a plus
Experience integrating martech technologies and tools to develop advanced digital marketing campaigns
Experience in managing and developing cross-functional teams in support of alliance programs
Proven experience effectively prioritizing workload to meet deadlines and work objectives
Ability to develop and grow connections in matrixed environment that enhance the E&A brand and support sales in a measurable way
Ability to execute complex programs across a highly-matrixed environment, with strategic focus on business growth and integration
Exceptional negotiation and problem-solving skills; flexibility and adaptability
Proven ability to collaborate, communicate, and seamlessly lead local and remote teams
*Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.
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