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Sales Counseling Director

Company: Aircall
Location: Tallahassee
Posted on: September 13, 2020

Job Description:

Primary tasks include tours, community and public relations, identifying current resident needs, and providing resources for service coordination assessments, counseling, case management, educational and supportive services to residents in need of help to maintain tenancy, independence and self-sufficiency. Successfully leads the resident recruitment process by establishing and cultivating meaningful relationships with prospects and their families and identifies individual candidate’s needs. Develops and maintains productive internal and external marketing strategies including referral sources and community relationships. Maintains occupancy levels, tracks and trends resident movements, is the central point of contact for all prospective residents and manages the move in/assessment process in collaboration with the Community management team.


• Prior experience in marketing to seniors, in sales, senior housing, long-term care insurance, hospitality or an appropriate healthcare/personal care background preferred.

• 4-year degree in marketing or human services field preferred. Certification/licensure in assisted living/personal care a plus.

• Proven track record of marketing/sales results.

• An outgoing personality, superior communication skills and strong customer service orientation required. Must present a neat, clean appearance and demonstrate a positive, cheerful attitude.

• Valid state issued driver’s license and some travel are required.

Other Specialized Knowledge and Abilities:

This position requires the incumbent to have:

• Knowledge of federal, state, and local regulations and statues that pertain to senior housing and landlord tenant law.

• Expertise in working with senior resident populations.

• Excellent communication skills; written and verbal: to be able to read aloud, speak in front of groups and formulate ideas on paper.

• Be dependable and punctual with a professional, competent demeanor.

• Demonstrate strong customer service skills and telephone marketing skills.

• Adaptable, flexible and focused on meeting the needs of prospective residents and their

families. Able to work irregular hours, occasional weekends and evenings.

• Possess leadership/supervisory skills.

Essential Position Functions and Tasks:

1. External marketing focus

• Fosters a positive Community image in the community and presents a professional image.

• Forms alliances with key community individuals who have influential relationships with the

geriatric population and/or their family members.

• Develops and cultivates relationships with religious, healthcare, skilled-care, and other

professional businesses and service providers in the community.

• Identifies, creates and distributes appropriate promotional materials designed to generate

additional inquiries.

• Represents the Community at local functions by making informational presentations. This

may also include hosting/leading local support groups and participating in other appropriate

community organizations’ events.

2. Community and prospective resident focus.

• Meets or exceeds the Community’s established performance measures of the minimum

contacts to be made per month.

• Meets budgeted occupancy goals for the Community.

• Cultivates resident and family relationships to generate leads, conducts tours and assesses

candidates’ needs. Qualifies financially and physically eligible candidates and works towards a

move-in commitment by every qualified candidate.

• Follows-up with prospective residents and family members through phone, mail, email and

direct visits to encourage/obtain a move-in commitment.

• Maintains appropriate prospect database per Community policy.

• Completes/submits all required budgets, reports, analysis, and forms in a timely manner.

• Collaborates effectively with Community Executive Director and management team.

3. Assist in maintaining optimal occupancy of the property.

• Continuously monitor and ensure the prompt filling of vacancies.

• Track inquiries and referrals of applicants.

• Contact marketing sources to place advertisements as needed.

• Select, approve and certify residents in compliance with regulatory agencies and standards set

by the Community.

• Develop and maintain property waiting lists.

• Monitor and maintain ongoing knowledge and understanding of the internal and external

markets affecting the occupancy of the housing properties.

• Continuously maintain positive connections and relationships with neighborhood agencies,

organizations and individuals to ensure optimal marketability of Community.

• Assures residents maintain move in criteria, reassess and recommend alternative placement if

• Give tours and information to perspective residents.

• Follows through admission process with residents and assists them during transition period.

• Accept and process reservations and Community deposits and enter new residents in all

building and accounting systems.

• Upon move out, process all needed information in a timely manner and pass on to other

staff as needed.

4. Provide office and administrative support.

• Retrieve phone messages and answer phones regularly, taking messages as needed.

• Type, as required, resident documentation, correspondence, contracts, memos and reports.

• Establish proper formatting techniques and grammar when typing documents.

• Maintain confidentiality of all material.

• Assist with program or meeting arrangements for special functions.

• Maintain resident files, apartment files, and appropriate documents as required by

management both monthly and yearly.

• Keep Executive Director informed and advised of needs and problems.

• Copy and fax materials as needed.

• Order and maintain office supplies inventory.

5. Provide resident services support and address needs for programs and services of a very

challenging and diverse population.

• Make recommendations for financial, social, and personal needs of the Residents.

• Be receptive to residents’ questions, comments, complaints, and service requests taking

prompt corrective action. Directs problems to the Executive Director as needed.

• Take appropriate action in case of emergency.

• Assist residents in developing interpersonal relationships in socializing effectively and in

developing the confidence needed to participate in-group activities.

• Inform residents of rights, responsibilities, policies and procedures.

• Support the efforts and activities of the residents, resident meetings and other resident


• Recommend changes, improvements, new services and policies, etc. to the Executive

Director as are appropriate to ensure optimal, high quality operations.

• Respond to a wide variety of resident and family requests, needs, and situations and provide

resources and options.

• Empower residents to make decisions for themselves to the greatest extent possible.

• Continuously assess residents’ needs and strengths. Develop and implement policies,

systems, programs and services that meet residents’ needs and utilize their strengths to

support and maintain their independence and create an optimal quality of life.

• Maintains, at all times, privacy and confidentiality of resident, resident’s records and resident

living environment.

6. Participate and function effectively as a team member.

• Develop and maintain a positive working relationship with staff, Executive Director, and

other Community staff including providing backup to other staff as needed.

• Articulate information regarding residents to the team.

• Provide work direction and training for interns or volunteers when needed.

• Provide proactive, constructive participation in staff meetings, committees, etc.

• Assists other departments with special events and family functions.

• Be compassionate and work with tact and ethical awareness.

• Be flexible and adaptable to changing situations.

• Responds appropriately to safety hazards, fire drills and other emergency situations.

• Reports injuries to self, residents or visitors immediately to Executive Director.

• Communicate regularly with the Executive Director to discuss problems and possible


• Assist with other duties as assigned.

• Prepare, record, submit and maintain accurate and timely correspondence and paperwork

regarding resident data, billing information, and assessment/evaluations.

• Keep accurate marketing records and turn in information to the Executive Director


• Communicates and documents resident data to staff as needed.

• Responsible for operating with budget guidelines.

Position Contacts:

• This position reports to the VP of National Sales and Marketing with a dotted-line to the

Executive Director.

• Develop good working relationship with entire on-site staff.

• Support the Mission , Vision, and Values of the Community and establish good working

relationships with Executive staff.

• Establish positive relationships with residents.

• Establish positive relationships with guests, vendors, and surrounding community.

• Actively participate in professional associations related to the job.

Life Insurance, Accident, Critical Illness, and other ancillary coverage

401k Option


Discounted meal tickets

Various offers and discounts from popular vendors

What is the highest level of education you’ve obtained? What is the highest level of education you’ve obtained? Please explain your prior experience in working with a senior population, if applicable.

Are you legally authorized to work in the United States? Yes No

How did you hear about Tapestry Senior Living? (If referred by current associate, please list their full name so that we can thank them!)

Please list all education history:

Please list all work experience, including dates of employment, position, and reason for leaving.

Have you ever been discharged or asked to resign from a position? If yes, please explain.

Do you hold any professional licenses? If so, please specify the name of the license and expiration date for each.

Are you looking for a full-time, part-time, or on-call position? Full-time (30+ hours per week) Part-time (less than 30 hours per week) On-call (irregularly scheduled shifts, on an as-needed basis- AKA "PRN" status)

What shifts are you available to work? Day Evening Night Any Shift

What days of the week are you available to work? Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Are you available to work holidays? Yes No

List 3 professional references. By listing, you authorize Tapestry Senior Housing Management to collect any additional information that may be necessary for your application for employment.

Have you ever been bonded? Yes No

Have you ever been refused a bond? Yes No

Are you bound by a non-competition agreement of your current or previous employer? Yes No

Have you ever been employed by Tapestry Senior Housing Management? If yes, please list dates of employment.

Are you comfortable working around pets (cats, dogs, birds, and other small animals)? Yes No

I certify that the information in this application is accurate, current and complete. I understand that misstatements or omission may result in disqualification from further consideration. Yes No

We invite you to complete the optional self-identification questions below used for compliance with government regulations and record-keeping guidelines. Any self-identification information provided will not be considered in the selection process.

GENDER Male Female Nonbinary I do not wish to self-identify my gender

ETHNICITY Hispanic/Latino White (Not Hispanic or Latino) Black/African American (Not Hispanic or Latino) Native Hawaiian/Other Pac Island (Not Hispanic or Latino) Asian (Not Hispanic or Latino) American Indian/Alaska Native (Not Hispanic or Latino) Two or More Races (Not Hispanic or Latino) Decline to Specify

If you believe you belong to any of the categories of protected veterans listed below, please indicate by selecting the appropriate category(ies). The hiring employer is a Government contractor subject to the Vietnam Era Veterans' Readjustment Assistance Act of 1974, as amended by the Jobs for Veterans Act of 2002, 38 U.S.C. 4212 (VEVRAA) and requests this information in order to measure the effectiveness of the outreach and positive recruitment efforts it undertakes pursuant to VEVRAA.

Disabled Veteran Armed Forces Service Medal Veteran Veteran who served on active duty during a war or in a campaign or expedition for which a campaign badge has been authorized Recently Separated Veteran

Veteran, but not one of the four protected classes above I decline to state my veteran status Not a Veteran

Because the hiring employer does business with the government, it must reach out to, hire, and provide equal opportunity to qualified people with disabilities. Answering this question is voluntary, but we hope that you will choose to complete it. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

Yes, I have a disability (or previously had a disability) No, I don't have a disability I do not wish to answer this question

Keywords: Aircall, Tallahassee , Sales Counseling Director, Other , Tallahassee, Florida

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