Arrow Senior Living Management believes that each employee makes
a significant contribution to our success in fulfilling our mission
to provide exceptional, loving and dignified care. That
contribution should not be limited by assigned responsibilities.
Therefore, this position description is designated to outline
primary duties, qualifications and job scope, but not limit the
individual or the organization to just the work identified. It is
our expectation that each employee will offer his/her services
wherever and whenever necessary to ensure the success of our
As the lead salesperson in Marketing, The Senior Living Director
is t o provide creative solutions to family problems in order to
assist families in selecting the senior living options t hat suit
their particular needs as well as to provide first class customer
Present a professional demeanor that communicates a corporate
philosophy of service, goodwill, and genuine in terest in each
Provide exceptional customer service.
Demonstrate urgency at all stages of the sales process.
Participate in daily coverage schedule of Sales and Marketing so
that the department has coverage seven days a week from 8:30 a.m.
to 6 p.m. Additionally members of the Sales and Marketing team must
have after-hours calls forwarded to them and be available to answer
said calls from prospective residents within two hours of receiving
Follow established daily agenda and stri ve to achieve daily
Display an appropriate level of urgency at every point in the
sales process as outlin ed in the sales training.
Assist in maintaining the marketability of the model and tour
route by performing daily morning walk-through and immediately
notify the Executive Director of any su ggested improvements.
Maintain acceptable volume of sales calls to lead base, as set
by home office .
Arrange tours of the Community for prospecti ve residents and
Meet with prospective residents and famil ies to discuss
Give tours of the Community as needed, ensuring the
participation of all other staff to greet and explain their
personal duties and amenities of the Community.
Qualify prospective residents physically, socially, emotionally
, and economically according to company policy and the criteria set
forth by state and federal requirements.
Work with Wellness/Personal Care Agency to identify and ensure
that all potential services are provided for each resident to meet
physical , social and emotional criteria.
Take deposits and facilitate signing of the following
appropriate documents, includin g but not limited to: wait list
agre ement and reservation agreement.
Maintain daily activity follow-up sheets.
Participate in the daily stand-up meetin g and one-on-one
Participate in Department Head meetings when Senior Living
Coordinator is unavailable.
Encourage tea m communication and cooperation.
Transfer enthusiasm to prospective residen ts, current residents
, and staff.
Follow proper lead- tra cking procedures including note- taking
and follow-up and develop and update appropriate action plans for
each le ad.
Update move-in, move-out and unit stat us boards daily and as
Mainta in focus on sales and marketing.
Direct any operations concerns promptly to the Executive
Work with Senior Living Counselors and Coordinator s to create
continuous improvement in internal systems that directly affect
occupancy, i.e. inquiry procedures and skills, tour effectiveness,
closing techniqu es, customer satisfaction, etc.
Maintain regular sales conta cts with all referring
Record and submit weekly report of all marketing traffic at the
Community as requested by home office .
Familiarize yourself with residents of the Community.
Observe resident s’ ability to perform daily ADL s and social
skills, communicate potential difficulties or opportunities to the
appropriate team member.
When called upon, participate in care planning and othe r
meetings, formal and informal.
Encourage and motivate residents in all areas, prov iding
assistance when necessary.
Oversee Senior Living Counselors and Coordinators .
Maintain organization, inventory and cleanliness of promotional
items, offi ce supplies and marketing office.
Perform other duties as assigned.
Candidate must be at least 18 years of age;
H ave a high school diploma, or equivalent;
Be a ble to read, write, understand and communica te in English
at a minimum of a 12 th grade proficiency;
Possess clear verbal and written communication skills;
Be a ble to follow written and verbal directi ons and apply
practical problem- solving skills if needed;
Have a p ositive and energetic attitude;
Be p rofessional in appearance and conduct;
B e criminally cleared;
Be in good health and physically and mentally capable of
performing assigned tasks. Good physical health shall be verified
by a health screening performed by a physician not more than six
(6) months prior to or seven (7) days following employment. Must
test free from pulmonary tuberculosis at time of health
H ave dependable transportation and be able to work varying
hours as needed.
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