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Senior Digital Strategist - Financial Services (REMOTE)

Company: Acxiom LLC
Location: Tallahassee
Posted on: January 24, 2023

Job Description:

The skilled and results-driven Digital Strategist will provide expert consulting services to financial services industry clients. Reporting to the Industry and Solution Strategy Director, the strategist will be responsible for identifying and securing new digital business opportunities as well as a key participant in the strategy, ideation, and execution of that business. While an individual contributor role, the candidate must be an effective team player that collaborates with sales, marketing, product, delivery, and client engagement. The strategist will lead the creation and promotion of value based digital solutions that solve for our clients' digital marketing needs.

A successful candidate will possess a keen understanding of the rapidly changing consumer behavior and trends in digital marketing. Additionally, the candidate should be assertive, innovative, and web and media savvy. The strategist will be a member of Acxiom's digital community where they will be able to collaborate and cultivate digital strategy ideas with other associates in similar or related job roles.

**Responsibilities & Priorities**

+ Build strong, trusting relationships with clients' digital and media teams

+ Identify, shepherd, and create business opportunities with various IPG agencies (Acxiom's parent company), in the advancement of our digital and media services

+ Engage with Acxiom and client strategic partners to determine solutions and use cases to optimize digital campaign targeting strategy and performance

+ Work with account leadership to identify and implement areas of omnichannel marketing operations best practices for our clients

+ Work with client and account leadership to identify and implement future-proof solutions related to the loss of industry 3rd party cookies

+ Design digital and CRM strategies inclusive of data capture and activation workflow across the customer journey (e.g., media, client-owned properties, paid media, social media, CRM and offline)

+ Stay current on CCPA, data privacy, and other regulatory changes

+ Define and contribute to solutions that meet our client's digital marketing related to the following functions and platforms: Content Management System, Campaign Management, Digital Asset Management, Personalization and Targeting, Web Analytics, Mobile applications

+ Identity data and technology opportunities that support clients' media and digital campaign goals

+ Create client data assessments and recommendations regarding available 1P, 2P and 3P data

+ Consult, create, and maintain strategic marketing planning roadmaps for assigned clients

+ Assess and recommend audience curation, digital/CRM concepts and constructs, positioning, and communication strategies for our clients

+ Map existing and design new advertising and digital/CRM experiences based on data, insights, and marketing technology capabilities

+ Work with analytics and data science to define, create, and present performance metrics, marketing reports, executive dashboards, and measurement requirements for our clients

+ Communicate, manage, and report on critical performance metrics on a regular basis

+ Stay up to date on emerging digital tools and technologies, and share with account teams and clients where appropriate

+ Create solution proposals including services, timelines, pricing, and business value for our clients


+ Bachelor's degree in Marketing, Advertising or related Business discipline required

+ 7+ years' experience working with financial service organizations related to digital media buying and planning, programmatic strategy, execution, and people based marketing

+ Possess working knowledge of digital platforms such as marketing clouds, CRM systems, DMP, CDP, Tag Manager, analytics tools and others, including knowledge of at least one ecosystem of the major providers Adobe, Google, Oracle, SAP, OTT streaming platforms or Salesforce

+ Working knowledge of in-platform execution, pulling the levers in DSP platforms (i.e., DV360, Google Ads, Xandr, The Trade Desk, Amazon DSP, Facebook Ads)

+ Experience working with media technologies used to support online and/or mobile advertising operations: ad serving, audience management tools, connected TV and first/third-party ad tags

+ Knowledge of digital ads trafficking (DCM, DSP/SSP logs, Connected TV logs)

+ Experience working with identity management solutions

+ Strong relationship management, organizational and project management skills

+ Ability to identify and coordinate across Acxiom teams

+ Experience and proficiency working on multiple projects and multiple deadlines

+ Strong communication, presentation, and writing skills

+ Ability to prepare for, lead, and maintain Acxiom internal and client strategy sessions with a focus on actionable outcomes

+ SEO knowledge or experience is a plus

Why Acxiom? We pride ourselves on cultivating an environment that is inclusive, flexible, and full of opportunities for growth. Many of our associates stay at Acxiom for decades, which speaks to our love for and dedication to our associates. Acxiom repeatedly wins company awards including Great Places to Work, Best Workplaces for Innovators and Women. If you want to work at a tech company that prioritizes innovation, empowers diversity, believes in work-life balance, provides world-class associate training and development, and offers great benefits, this IS the place for you!


**Primary Location City/State:**

Homebased - Conway, Arkansas

**Additional Locations (if applicable):**

Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

Attention California Applicants: Please see our California Consumer Privacy Act notice here (http://www.interpublic.com/ccpa-privacy-notice/) .

Attention Colorado, California, Connecticut, Maryland, Nevada, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact recruit@acxiom.com .

We are leaders in helping brands achieve the number one mantra for every business - know your customer. For fifty years, we've helped marketers deal with a fast-changing future of growing channels, data and technology. By understanding the customer, marketers can communicate with relevance everywhere and drive better customer experiences that build a better brand and, in turn, better business.

We're one of the marketing industry's most experienced, respected and forward-thinking leaders. For nearly fifty years, we've helped the world's best marketers understand their customers so that they can reach people with relevance rather than randomness. Our products and solutions form the data foundation that make it possible for marketers to drive better customer experiences and meaningful interactions at scale across every channel.

Our job opportunities will give you the opportunity to showcase your talents, grow your skills, and expose you to cutting-edge technologies, whether you're an engineer, developer, products guru, systems and security expert, sales and consulting executive, or an intern looking to gain real experience with a company that will make you stand out.

At Acxiom, our values begin with our associates, who are the single most important driver of our success. We're looking to hire people who share our core values: collaboration, excellence, innovation, a focus on outcomes, and being empowered to make and own decisions that benefit our clients and our company. Our values represent our brand promise - to our clients and to our associates - and define our company culture.

If you are interested in applying for employment with Acxiom and need special assistance or an accommodation to apply for a posted position, contact our recruiting department at 1-877-314-2049.

**We highly recommend you create an account to monitor your resume submissions. Click on the Sign In link above to create an account or sign up at the end of your application.**

Interested in Acxiom? Learn about our Equal Opportunities, job postings, and more:

About Us (https://www.acxiom.com/about-us/)

Follow Us on Twitter

Find Us on Facebook (http://www.facebook.com/AcxiomRecruiting)

Careers Page

LinkedIn (http://www.linkedin.com/company/acxiom)

Internal applicants need to apply for open positions through their Workday account. Please log into Workday and use the **Find Jobs** report to search for and apply for positions posted internally. For questions, please contact the recruiter listed on the job posting.

Attention California Applicants: Please see our California Consumer Privacy Act notice here (http://www.interpublic.com/ccpa-privacy-notice/) .

Attention Colorado, California, Connecticut, Maryland, Nevada, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact recruit@acxiom.com .

Keywords: Acxiom LLC, Tallahassee , Senior Digital Strategist - Financial Services (REMOTE), Other , Tallahassee, Florida

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